How real ROAS are calculated?

In this guide, you will get the answer to the question: "How real ROAS are calculated?"


To calculate the real ROAS ecomtrack has its own pixel on your website which allows to track exactly back to the correct ad that brought the purchase (including IP address tracking for people who see the ad on their phone and finish the purchase on desktop.

Congratulations! Now, you know how ecomtrack gets the real ROAS.