In this guide, we'll help you understand better the URL parameters we use for tracking.
URL parameters explained
Placing our URL parameter: fb_ad_id={{ad.id}} inside the URL parameters section inside Facebook Ads, allows us to track accurately any time somebody clicks on the ad and comes to your store.
This URL parameter is unique for every single ad (it's a long series of numbers)
We will create an anonymous identity about this user so we know exactly which specific ad they came from, and if they made a purchase today, week from now, or even a year from now.
This allows us to report back to you exactly which ads are generating the purchases.